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Stunning! 💙 @shopzerrin ・・・
When it came to supporting sustainable fashion, I never had a specific ‘aha’ moment. My mindset switched after a number of different experiences and eventually I got to a pivotal point in my life and career where I knew that if I wanted to continue working in the industry, I knew I had to make my contribution more positive!
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First up, I grew up in the UK with the infamous great British ‘high-street’ brands like Topshop, Zara, River Island and H&M and weekly glossies like Grazia and Look. After a while of living in Singapore and working in fashion and media, the rate of retail consumption here really hit me. Walking through bustling malls at the weekends used to make me feel really unsettled. It’s even faster and more fickle than in London!
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And of course, I eventually became fed up of cheap clothing falling apart after a few wears or using fabric that wasn’t suited to Singapore’s climate🙅🏻‍♀️(anyone else feel me on that one?!)
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At the same time, through my job as an editor, research and travels I was happily discovering independent local and responsible brands whose designs I found more creative, unique and exciting. I grew into wearing labels like these and consciously cut my spending. I realised I felt more empowered and connected to my purchases, too. Now I know it’s a much more enriching experience knowing where the things you own come from and being able to share those experiences with others ✨
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📷 Wearing an organic cotton dress made with natural dyes by @balizashop at @ladlijaipur, paired with a handcrafted rattan bag by @manava_cambodia. Both labels empower local craftsmanship and even more importantly, lift up women. Find both designs on @shopzerrin 🌿 #theconsciouscommunity #slowfashion #shophouses #singapore #gettoknowme
Stunning! 💙 @shopzerrin ・・・ When it came to supporting sustainable fashion, I never had a specific ‘aha’ moment. My mindset switched after a number of different experiences and eventually I got to a pivotal point in my life and career where I knew that if I wanted to continue working in the industry, I knew I had to make my contribution more positive! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ First up, I grew up in the UK with the infamous great British ‘high-street’ brands like Topshop, Zara, River Island and H&M and weekly glossies like Grazia and Look. After a while of living in Singapore and working in fashion and media, the rate of retail consumption here really hit me. Walking through bustling malls at the weekends used to make me feel really unsettled. It’s even faster and more fickle than in London! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And of course, I eventually became fed up of cheap clothing falling apart after a few wears or using fabric that wasn’t suited to Singapore’s climate🙅🏻‍♀️(anyone else feel me on that one?!) ⠀⠀⠀⠀⠀⠀⠀⠀ At the same time, through my job as an editor, research and travels I was happily discovering independent local and responsible brands whose designs I found more creative, unique and exciting. I grew into wearing labels like these and consciously cut my spending. I realised I felt more empowered and connected to my purchases, too. Now I know it’s a much more enriching experience knowing where the things you own come from and being able to share those experiences with others ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 Wearing an organic cotton dress made with natural dyes by @balizashop at @ladlijaipur, paired with a handcrafted rattan bag by @manava_cambodia. Both labels empower local craftsmanship and even more importantly, lift up women. Find both designs on @shopzerrin 🌿 #theconsciouscommunity #slowfashion #shophouses #singapore #gettoknowme